Challenge
Kickoff moves fast, and a fan's feed moves faster. Dozens of programs post the same score, the same highlight, the same hype, in the same three-hour window, often out of mismatched templates that look built by five different people. A big play deserves a graphic as fast as the snap. A program's identity should hold together whether it's on a phone screen or towering over the freeway. Most gameday content doesn't.
Solution
The answer: a modular gameday system built around Utah's brand DNA, crimson red, black, and the block U, made to move at game speed. Final scores, player spotlights, schedule posters, and lineup cards all share one visual language, so a Tuesday hype post and a fourth-quarter update look like the same team, because they are. The same system scales from an Instagram square to a billboard, fast, physical, unmistakably Utah.
social Media Posts
BILLBOARD POSTER
