problem
Quotas hit. Pipelines closed. Records broken. Year delivered. The top of every sales org carries weight that doesn't show up on the leaderboard, and the data on what happens when those people walk is brutal. Annual sales turnover runs near 35%, almost triple the cross-industry average, and replacing a single rep costs an average of $115,000 once recruiting, ramp time, and lost pipeline are tallied. When a top performer leaves, the damage spreads: peers reconsider, deals stall, and customer relationships built over years get reintroduced to a stranger. A generic plaque doesn't move someone who just delivered eight figures. Neither does another all-hands shout-out or a logo'd jacket. Without a recognition moment that actually feels earned, the people who built the year quietly start looking for the next one, and the cost of losing them dwarfs the cost of celebrating them.
Solution
BioMérieux President's Club, is an annual recognition program that turns the company's top sales performers into the guests of honor at an experience worth working twelve months for. Curated destinations. Black-tie galas. Awards ceremonies where leadership puts faces, names, and numbers on the stage. Off-sites that let reps and their partners trade hotel ballrooms for the kind of trip most people book once a decade. Beyond the celebration itself, the program creates a tier of internal prestige that quota-carriers chase all year and reference long after they're back in territory, anchoring loyalty, tenure, and the cultural pull that no compensation plan alone can deliver. My role as a graphic designer is to make sure every touchpoint of that experience earns its place at the top of the year: building the campaign identity, designing teaser kickoff comms, save-the-dates, invitation suites, qualification trackers, the microsite, on-site event signage, stage graphics, award certificates, gift packaging, and post-event recap materials, then carrying that identity across email, internal channels, and printed collateral so the President's Club moment feels less like a corporate trip and more like the destination it actually is.
President's Club Sweater
President's Club Cooler
President's Club beach towel
