problem
Cough. Fever. Sore throat. Fatigue. Every respiratory infection wears the same disguise, and behind those overlapping symptoms hides a $44 billion annual drain on U.S. healthcare. Seasons surge unpredictably. Waiting rooms overflow. Send-out testing crawls while patients wait for answers. Diagnoses lag, hospital stays stretch, and antibiotics get handed out where they don't belong (nearly 3 in 4 adults with a sore throat leave with a script, even though strep is rarely the culprit). Stretched-thin labs lose ground they can't afford to lose, and a guessing game plays out at every level of care, from the urgent care chair to the ICU bed.
Solution
Enter pioneering diagnostics built to meet patients wherever they are. The BIOFIRE Respiratory Solution turns hours of uncertainty into ~15 minutes at the point of care with BIOFIRE SPOTFIRE and ~1 hour in the lab with the BIOFIRE FILMARRAY TORCH. One sample. Up to 22 pathogens. Hidden coinfections surfaced, bacterial infections ruled out, unnecessary antibiotics avoided, hospital stays shortened. BIOFIRE FIREWORKS ties it all together with epidemiological insight that helps labs see the next surge before it crashes the waiting room. My role as a graphic designer is to give that science a visual voice: shaping typography, color, and composition into work that stops the scroll, turning dense clinical data into layouts a clinician can read at a glance, and designing every touchpoint, from trade show booth to social post to one-pager, so the BIOFIRE Respiratory Solution reaches the doctors, labs, and families who need it most.
Linkedin Posts
billboard ad
landing page
Clinic poster ad
